I measure 36”, the chart said order a 40. Reviews said order your usual size. None if these worked. I should have ordered a 38. Up one size from what I measured.These bras are the most comfortable, supportive and actually pretty bras I've had in many years.I have a lot of "side boob" from weight loss, and this bra has wide enough cups (40 C) for the side boobage to go into the cup and help fill out the cup without spill over.I could wear a 38 C in this bra, but choose to wear the 40C to allow the added flesh to go into the cup rather than hang out of it on the sides, which is unsightly.We're all so different, it's hard for all women to find a bra that works for them. That's why I've given so much detail. If this sounds like you, give this bra a try!I’m a 44e/ddd and this fit well but made my boobs look like Madonna’s cone bra. It’s super comfy but can’t really be worn under just a tshirt because of the noticeably awkward boob shape.I’ve been looking for a good supportive, comfortable wire free bra. Finally found it! I wear a 42C and it supports me well. This bra is sooo soft and comfortable and it doesn’t pinch, itch or poke, which I am very picky about. I also love how it doesn’t rise up in the back. A common problem I’ve had with all other bras. I will definitely be purchasing more of this one in other colors.If you look at the tag in your current bra you like and type that number in it brings it up. Love that I don’t have to go the store to get them since Bells does not carry this brand anymore.Your 'prompt' questions are making me giggle. Q: "What did I use this product for?" A: To hold up the 'girls!Very comfortableI bought this bra from Kohl's.com so I had no idea about the fit. I can't stand the way those wire bras dig into my, especially in the arm pits. I also like a bra with straps that are adjustable enough so that I can give my breasts a little lift, I don't like when they are saggy. This bra fits great, it lifts me up to a comfortable level. When I put my bra on I usually position it the way I am going to wear it and close it from the back, what I didn't like about this bra was that I found it impossible to do it that way.Pros:light paddingcomfortablefits goodadjustable strapsgives support-no wireslaunders wellCons:It was impossible for me to close the clasps in the back normally.This is a very comfortable bra, one that you can wear all day. It doesn't hurt, dig, rub or irritate me in any way. I highly recommend you trying it if you need that full cup size and want a comfy bra.I will never buy another kind of bra again! This is the most comfortable bra I've ever had that actually makes my bust look good. Usually the comfy bras make a uniboob or flatten or offer no support and the ones that make me look good pinch or have wires that end up poking out after a while and don't smooth my back. This does it all and is super comfortable! I love it! And it's lined enough that my highbeams don't show at all and I have some pretty difficult ones to hide. It's just perfect! The fabric is fantastic as well. Honestly I will be buying several more in other shades and will be wearing only these from now on. I am a 38D and this fit me true to size.